Instagram Checkout is now used by all eligible businesses in the US and will go global in the near future.
The Checkout feature allows us to purchase products directly from our Insta app. From now on, we can place our orders directly on Insta when we explore shoppable posts with our favorite product tags.
According to Instagram, 130 millions d’utilisateurs cliquent chaque mois sur des posts shoppable, and it is not surprising that Instagram has now put the function ” Checkout ” available to all businesses in the United States.
The increase in the popularity of “shoppable posts” quickly transformed Insta into an e-commerce platform. The Checkout feature will now complement this change and improve the user experience for the better.
We can now tap on a product tag we like and pay directly on Instagram for that product. Our buying process has never been easier on any other social media platform.
They have completely changed the way we shop and transformed the way companies use their Insta store..
For business owners, the ability to quickly convert their audience from simply browsing to purchasing products without having to leave the Instagram app results in increased sales rates.
Businesses, the influencers and users will experience exciting times with the payment functionality.
Should you use Instagram Checkout?
Many of us have been using the Insta platform for marketing and advertising for several years now., and we are aware of the importance it has had for our marketing strategies.
But the recent changes of the last year are completely reshaping this platform for good.. It should no longer be just an advertising platform.
Instagram Checkout feature provides our customers with an easy platform, from which they can buy our products.
This year, Instagram has tried to accommodate businesses and brands as much as it can through the pandemic.
They generalized the store functionality globally and rolled out the QR code to help us grow our business on Insta.
Instagram reported que 80 % des comptes suivent un compte d’entreprise, which clearly explains why they worked hard to ensure that we can get the most out of our platform.
Here is how users can buy our products in a few simple steps:
• Click on the buy icon
• Click on the product displayed
• Tap on the cash register
• Enter card details and billing information
• Click on place order
How to Apply for the Instagram Checkout?
You can use Instagram Checkout right now in the United States, but you must first configure your store.
Your account is therefore linked to your Facebook page or to Shopify, where Insta can retrieve your catalog and product information.
Insta uses your information to create your product labels so that you can tag your products in your photos, videos and IGTV now.
After successfully setting up your store, you can use this form here to request the Checkout.
If you are not in the United States, get ready and create your store. Get a head start to use the payment functionality as soon as it is deployed globally.
How to get the most from your cash register
We have a few suggestions for you to get the most out of your Instagram Checkout feature., and this way, you can make sure to increase your sales too.
1. Consider tagging your products in all content formats
Don't limit your labels if you want to maximize your sales. Always remember to tag your products in each content format. Get the most out of photos and videos.
By developing the tags on the different content formats, you make sure you reach as many people as possible who view your content.
The more your products are visible, the easier it is for your audience to notice and buy from you through the checkout feature.
2. Partnership with influencers
Influencers are huge, and they are closely admired by their followers. We have to give them credit because they are great at what they do.
Many of them have been successful in continuously developing their personal platforms by engaging and producing original content for their loyal followers.. This is how they make a living, so they must know a thing or two.
By partnering with influencers and creator account holders who can also tag products directly in their content, you can advertise your products more aggressively on their platform, but in an authentic way.
Not only will your products be noticed very quickly by their followers, but it's also a smart way to advertise yourself, without trying to sell your products directly.
3. Use carousels
Using carousels for your products can reach your audience faster, but effectively. The more visually pleasing the images of your products, the easier it will be to capture the attention of your audience.
Be creative and create images with some of your products. In this way, you can not only tag a few products in one content, but also to point out these products together and more quickly.
Store and payment functions quickly transform Insta into a bigger platform than ever. Make sure to stay tuned and familiarize yourself with all existing and new features that are released..
The Instagram team has worked very hard over the past few years to meet your needs and expectations, so make sure you take full advantage of all the benefits it has to offer.