How to Share a Link on Instagram : 3 Ways to 2022

Instagram is a leading social media network used by businesses, influencers and consumers. Therefore, including Instagram connections in your social media marketing plan is a great way to expand your reach. Previously, we saw why using short links in your social media marketing strategy is a smart idea. Likewise, use short links in stories, Instagram bios and posts to promote and increase the visibility of your content.

Your followers will always stay up to date with new content and articles if you add your Instagram link. Then, let's see how to post a link on Instagram.
In this article, we will try to answer some frequently asked questions about Instagram link sharing. Keep reading to learn how to share a link on Instagram using three different methods : how to share a link on an instagram story, how to put a link in your Instagram bio and how to share a link on an Instagram post.

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3 Ways to Share a Link on Instagram

1. Share Links on Your Instagram Story.

One of the most effective ways to promote on Instagram is to share links on your Instagram story. Nevertheless, This feature is only available to those who have more than 10,000 followers or a verified account.

If you meet these requirements, you can put a link in your Instagram story by clicking on the button “insert a link”. After putting your Instagram link, you can preview it and make necessary changes to it. People who view your story can swipe up to be taken immediately to your link. Once your link is in place, you can monitor its performance using Instagram Insights if you have a business or creator account.

Generally, post a link on your story Instagram is a great way to quickly highlight a product or website relevant to your story. Nevertheless, remember that Instagram stories expire after 24 hours, however you can save them on your page after they expire. You should use this link sharing technique if you already have a large audience that you can rely on to read your articles..

2. How to include a link in your Instagram bio?

It's simple to know how to add a link to your Instagram bio ! Just go to your Instagram profile and select “modify the profile” to be able to add a link to your bio. Ensuite, as seen above, enter your URL under “Site web”. Instagram will automatically convert the URL you provide into a clickable link. Ensuite, click on the tick to save the changes made to your profile.

This Instagram website link should take you to your homepage or product page. Since this link is the one that everyone who clicks on your profile will see, you want it to lead them to a page that has the most essential information about your business or product. You can always change this URL if you want to redirect visitors to another website. Don't forget to use Instagram Insights to see how many people click on the link in your Instagram bio!

3. How to embed a link in an Instagram post?

It is possible to add a link in the caption of an Instagram photo. Just paste or type a link in the box “create a caption”. However, Instagram will not make this URL accessible, followers will therefore have to copy and paste it into their browser to view it. This is why it is essential to use short links, compact and easy to follow.

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Instagram Insights also cannot be used to monitor clicks on these links.. On the other hand, you can monitor clicks and user information for your links using the appropriate URL shortener. Most URL shorteners offer data analytics that monitor how many people click on your links and where they are viewed.. Others additionally allow you to provide UTM parameters, that allow you to define the information you want to monitor. Therefore, you can create parameters that precisely monitor all clicks on Instagram. If you need help selecting the best URL shortener with click tracking, see the linked article.

Since it is harder to track clicks from your posts, it is important to make these Instagram links relevant to the post in question. In an Instagram post, provide a relevant link for the shared photo, such as a particular product page or content information page.

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